our process

We offer a complete scope of video production services from creative development and scripting, to filming and post-production. Our process is designed to gain insight on the project objectives and to shape creative that not only addresses your communication goals, but is also executed at the highest standards possible.

Our expertise is in creating exciting company sizzle reels, compelling video content for web, event/product launch videos, videos for social media use and live event coverage for conferences and awards galas.

Our process is as follows:

creative development

A time for collaboration: Our first step is to gain complete insight to your project mandate and outline the strategy in a Creative Brief, which becomes our blueprint for all creative development.

From this starting point, our next step is to create scripts and creative concepts that speak to your core objectives and is drafted with consideration of branding and specific creative direction of any integrated campaign.

Moreover, we develop creative that fits within your budget parameters ensuring all next steps will not exceed pre-approved allocation.


Successful planning of the logistics: Based on the approved creative concepts and scripts, we begin the process to plan the execution of your production.

We work with suppliers to present the casting and narration talent options when needed, we handle selection of musical scores to support the tone, hire staff for your shoot, and facilitate the planning of equipment that will deliver the very best of quality based on our needs.

Our role is to make this process as easy for you as possible. We manage all the logistics ensuring we are prepared for the day of filming.

Your only next step is to attend the shoot, which is always an exciting day for our clients.


A perspective through the porthole of the lens: We encourage everyone, from marketing managers, account managers, creative directors, and clients, to be present on all filming days.

With every detail of logistics complete, this is the day we capture what we need in the best light possible. Attention to lighting and composition is key, but moreover, capturing the best deliveries possible is a talent of our director.

On set you will see a crew that supports teleprompter services, hair & make-up, lighting crew, camera operators and grips, who all work in tandem to execute according to our creative goal.


Bring pixels to life: When the script requires, we partner with an exceptional Toronto based Animation house that brings your vision, along with our visual concepts to life.

Animation is a great tool in storytelling and when done right, complements the creative and becomes engaging to the viewer.

motion graphics

Give life to text and visuals: With the use of After Effects and Cinema 4D Lite, our highly creative Motion Graphic Artist can do wonders to enhance any production.

With consideration of the medium, we bring text to life and combine footage with graphics to ensure we deliver key messages with visuals that are engaging, clear and concise.

Great motion graphics are the complement to any video production and are the accents that enhance the creative.

post production

The assembly of all assets: This is the phase where all assets are amalgamated, giving our script and creative a purpose.

With our editing suites, we work through two specific stages of post-production. We start with an initial rough cut, which lays the foundation of all assets, the various selected delivery takes and arrangement of the edit. Once the rough cut is approved, we proceed to the editing phase.

By working through this process, you have the opportunity to see the progress of the edit and have the chance to make any adjustments (if needed) before final editing and approval.

Our client’s value this process, as it addresses feedback from all parties engaged, ensuring we deliver the expectations of the production.


“I highly recommend Serendipity as a great team to work with. They demonstrated to me early on that they can build trust and rapport with a wide range of people – from our executives to our clients. What I like most about Serendipity is that they are truly invested in the success of my projects. They listen, work to understand my goals, bring creative ideas to the table and are very thoughtful in how they execute. You can tell that Cory and his team take pride in their work.”

— Emma Wimberley, Marketing and Communications Manager for Boart Longyear

“Serendipity is nimble and collaborative. On key projects, they have essentially become part of our creative team, helping us bring our vision to life on time and on budget.”

— Chris Davies, VP, National Creative Director, Digital & Creative Strategies

“I’ve had the pleasure of working with Serendipity Video on several projects and am always so pleased with the end product. Cory goes above and beyond to ensure the best results for his clients and is always mindful of your brand – a true professional.”

— Stacey Jewer, Manager, Brand Marketing and Engagement, Plan Canada

“Cory Meli and his crew have been our “go-to partner” when it comes to satisfying our client’s video needs. All aspects of their video projects have been handled with care and professionalism. Serendipity makes us look good!”

David McConnell B.A., V.P. Sales & Marketing – Gateway Visual Communications

depend on us for your next project

Contact Serendipity Video Productions at:


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