plan canada: international day of the girl

For the 3rd Annual International Day of the Girl, Plan Canada showcased a unique installation at the Toronto Eaton Centre. World renown Post-it Note artist Andreas Kopp designed a 10′ x 8′ portrait of the iconic Plan Canada baby using only Post-it Notes. But what is most remarkable is what each Post-it Note communicated and who shared their hopes for a brighter future. With planning from Hill + Knowlton Strategies and support from Sarah Rafferty, this was a campaign that engaged the public and brought to life an image in the most unique way possible.

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